Retail, Buying, E-Commerce & Marketing Strategies to Help Your Business Grow

What We Do

Helping brands optimise their product strategy, improve buying & merchandising, and drive digital growth, with a focus on the Australian market.

  • Brand Positioning, Rebrands & Retail Strategy

    Set your brand up for success with a clear, compelling market position. I help businesses refine their messaging, develop a strong visual identity, and create a strategy that resonates with their target audience—whether launching, rebranding, or repositioning for growth.

    Brand identity & messaging

    Rebrand strategy & execution

    Retail strategy for long-term success

    Grow Your Reach Now

  • Buying & Merchandise Strategy

    Take the guesswork out of stock and assortment decisions. I specialise in inventory planning, pricing, and buying strategy, helping brands ensure they have the right products, in the right quantities, at the right time—maximising sales while minimising waste.

    Assortment & range planning

    Inventory forecasting & stock optimization

    Pricing & markdown strategy

    Let's Optimise Your Strategy

  • Retail & E-Commerce Growth Strategy

    Build a high-performing digital presence with a strategic approach to online growth. From go-to-market strategies to ongoing digital marketing, I help brands attract, convert, and retain customers through a mix of paid ads, SEO, email marketing, and performance tracking.

    Go-to-market (GTM) planning

    Paid ads (Meta, Google) & SEO strategy

    Email marketing (EDM campaigns & automation)

    Performance tracking & conversion optimisation

    Let’s Drive Growth Together

  • Business Strategy & Advisory

    Partner with founders to help shape their long-term business strategy. Whether it’s optimising profitability, brainstorming new revenue streams, or building strategic partnerships, I offer hands-on advisory support to help brands grow with clarity and confidence.

    Growth strategy & scaling plans

    Business profitability & revenue optimisation

    Brand expansion & new market opportunities

    Let’s Make Business Decisions

What Clients Are Saying

  • We could not have launched our brand into the Australian market without Susie. She helped us with our strategic positioning, pricing strategy, and merchandise plan. Her feedback on our fashion collection was and continues to be crucial. Many of our tactical decisions were made based on the strategic foundation that Susie helped us build. She also led our rebrand, ensuring our identity resonated with our target market, and continues to guide our ongoing marketing efforts, helping us grow and refine our presence. She has my highest recommendation.

    Kinsen Siu- IDA+S - CEO

  • The level of support and attention to detail provided by Market Mode has been invaluable. They not only optimised our pricing but also empowered us with the confidence to expand sustainably. For any small business owner looking for a partner who offers unparalleled detail, organisation, and support, I highly recommend Market Mode.

    Oliver Woolf - Mr WOOLF Studio- Founder & Creative Director

  • Susie has been instrumental in shaping Aviiana’s growth. From project-managing our rebrand to planning key events, developing financial forecasts, and crafting strategic marketing plans across social media, EDMs, and blogs—every aspect of the business has benefited from her expertise. Her business advisory support has been invaluable, helping us refine our positioning, explore new revenue opportunities, and ensure sustainable growth. The level of strategic insight and hands-on execution she brings is rare, and we couldn’t have asked for a better partner on this journey.

    Mary Doube - Aviiana- CEO 

Want to Achieve These Results? Let’s Chat!

Meet

Strategic retail & marketing expertise for brands ready to grow.

Market Mode was founded to help brands grow strategically across retail, buying, merchandising, e-commerce, and marketing. With years of experience in optimising product assortments, refining buying strategies, and building targeted marketing plans, I partner with businesses to create solutions that drive growth and efficiency.

I work with a wide range of businesses, from emerging brands to established retailers, offering a comprehensive approach that blends creative direction with actionable, data-driven insights. Whether it’s refining brand positioning, improving inventory management, or developing growth strategies, my goal is to help brands make smarter decisions and unlock new opportunities.

How We Work Together

  • We’ll chat about your business goals and challenges.

  • I’ll craft a tailored strategy for your growth.

  • I’ll work with you to implement and refine the plan for maximum results.

Ready to Grow?

Explore strategies to enhance business growth, including marketing techniques, customer engagement, and product development. Identifying strengths and opportunities is crucial for a tailored plan. What areas would you like to focus on? Let’s Chat